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Senior Global Marketing Manager

Company: Workiva Inc.
Location: Ames
Posted on: May 3, 2021

Job Description:

The Senior Global Marketing Manager provides both strategic leadership and hands on participation in demand generation efforts across a variety of channels which may include digital advertising, social media, SEO/SEM, digital marketing, content marketing, and account-based marketing. This role is focused on acquiring high-quality leads and the creation of actionable opportunities for sales follow up. The Senior Global Marketing Manager maintains oversight on all marketing programs aimed to generate leads and sales-ready opportunities; measures success and ROI of global business objectives; and communicates results and recommendations.


  • Works closely with all parts of the Marketing team as well as cross functional team integration
  • Ensures that all global marketing campaigns align with the strategic goals of Workiva
  • Builds, drives, optimizes, and scales digital marketing campaigns for organizational initiatives
  • Analyzes programs for performance insights that inform continuous improvement activities
  • Drives and improves the current lead generation methods and process, and continually finds new ways to improve creation and conversion of incoming leads & existing leads.
  • Defines and monitors key performance indicators regarding website visitors, traffic, and activities to appropriate stakeholders. Recommends opportunities for improvement to impact lead generation and funnel progression.
  • Communicates and provides direction to internal and external teams
  • Manages, coaches and guides employees, consultants and external vendors
  • Encourages a culture where employees are highly motivated, energetic, respected and enthusiastic
  • Develops strategy and leads teams within Global Demand Generation to design and drive demand generation
  • Drives execution in the following channels: digital advertising, social media, SEM/SEO, account-based marketing campaigns, and digital asset creation
  • Researches and executes on all aspects of a marketing campaign including: venue selection, collateral, event logistics, staffing, activation, targeting structure, budget management, ad creation & content assist, social posts, keyword research and execution
  • Leads communication with sales team

What You'll Need

  • Undergraduate Degree or equivalent combination of education and experience in a related field.


  • 8 years of demand generation experience
  • 3 years of digital marketing experience
  • Previous experience in a B2B SaaS company preferred
  • Experience with Marketo, Drupal and Salesforce preferred


  • Knowledge of web analytics tools, advertising platforms, social media platforms, event activations, integrations, and multichannel campaign measurement
  • Excellent verbal, written, and interpersonal communication skills
  • Passion for products, marketing and discovering new ideas to meet market needs
  • Excellent analytical skills
  • Experience with multi-channel digital media strategy, A/B and multivariate test design, optimization and ROI
  • Expert understanding of 1st, 2nd, and 3rd party audience data, including data partnerships in the programmatic space
  • Proficiency in digital marketing tools such as Google Analytics, Google Adwords, Apple Search Ads, Facebook Ads manager, etc.
  • Strong leadership skills with the ability to lead, motivate and drive management teams to deliver world class services and high impact results
  • Self-motivated and action-driven with the ability to execute and follow-through
  • The ability to work successfully in a rapidly changing environment is necessary

Travel Requirement:

  • Up to 30%

Working Conditions & Physical Requirements

  • Reliable internet access for any period of time working remotely, not in a Workiva office

Where Youll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment weve created.

  • Trust: Rely on each other.
  • Integrity: Do the right thing, every time.
  • Collaboration: Share resources and work together.
  • Innovation: Keep creating solutions and finding better ways.
  • Inclusion: Support a diverse community where we all belong.
  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they needbacked by our culture of collaboration and diverse thoughtto continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of todays most challenging problems.

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com .

CURRENT EMPLOYEES: Internal applicants will need to apply for open positions through their Workday account. Click on the "Careers" worklet and complete the internal application. For questions, please contact the recruiter listed on the open position. ?

We founded Workiva to transform the way people manage and report business data with various collaborators, data sources, documents, and spreadsheets. Today, people all over the world use our platform to seamlessly orchestrate data among their systems and applications for transparent and trusted connected reporting and compliance.

Keywords: Workiva Inc., Edmond , Senior Global Marketing Manager, Other , Ames, Oklahoma

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