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Vice President, Marketing

Company: Heartland
Location: Edmond
Posted on: February 4, 2019

Job Description:

Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations for revenue growth Develop unique value propositions, partnerships as well as call-to-action advertising targeted toward key customer segments and targeted verticals Lead and manage Digital Marketing, Public Relations, Sales Enablement, Online Marketing, Trade Show and Event Marketing and Creative Services Achieve targeted results and ensure timely and effective execution of marketing tactics and programs Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs Conduct and analyze market research to determine competitiveness Measure the effectiveness and ROI of the marketing department and implement improvements as required Establish Executive View Dashboard for visibility of KPIs and ROI marketing metrics Identify, interpret, and capitalize on marketing trends Manage a multi-million dollar marketing budget with clear KPIs and metrics for ROI Coach, mentor, and raise the teams ability to deliver and exceed expectations while creating opportunities for succession talent Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors Work closely with Product, Sales and senior executives to create demand and recognition for the Company and its products Job Requirements 10 years with 5 years in progressive Marketing roles at the senior management level University degree or college diploma in business, MBA preferred A track record of performance in meeting targets and objectives Extensive experience in digital marketing and lead generation Customer-Centric Content Marketing Strong analytical, planning, forecasting and budgeting/financial skills Excellent communication and negotiation skills Possess a customer-centric philosophy for marketing Creative, yet pragmatic approach to marketing Respectful and outstanding leadership skills that motivates team to exceed expectations The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals The ability to manage multiple, complex priorities within demanding timeframes

Keywords: Heartland, Edmond , Vice President, Marketing, Executive , Edmond, Oklahoma

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