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Sr. Director Digital Marketing

Company: Heartland Payment Systems
Location: Edmond
Posted on: February 13, 2020

Job Description:

Summary: Want to join one of the nation's best employers? Interested in providing small and medium sized businesses with solutions that make them grow? Do you like serving customers and care about people? Then maybe Heartland is for you: We're looking for team members who are excited by our mantra - Entrepreneurs Respectfully Serving Entrepreneurs, and who want to work in a culture built on care, focus and quality. We need customer-focused, can-do, team-oriented folks who are ok with having fun. This position will lead the Digital Marketing team in achieving RevGen goals and the digital transformation of all marketing strategies. As a senior leader, contribute to the ongoing development of the marketing team culture and work with leaders around the business to enable a robust digital marketing engine. Ensure digital marketing initiatives and strategies are aligned with business priorities while remaining agile and ready to pivot when needed. Lead with a collaborative leadership style and work with an entrepreneurial mindset. Partner with all Sales leaders to ensure digital marketing targets are helping to drive sales and increase revenue and keep the business informed with real-time dashboards and reporting. Job Details: What will you be doing? - Lead day to day operation of the Digital Marketing Team. - Partner with the Senior Director of Strategy to ensure Revenue goals are strategically sound and being achieved. - Develop Nurture Campaigns aligned with strategic plans and revenue goals. - Manage Digital Marketing Agency to ensure maximum desired value is delivered, scope and cost are in line with expectations. - Create and sustain revenue reporting by-product for Executive Leadership - Measure results across all channels constantly and provide insight into what is working and what is not working. - Create a digital marketing team that is focused on adding business value, we want to compete at the highest levels in the financial technology space - Ensure marketing automation is fully functional - Partner with IT and Data Teams to ensure digital plumbing is connected - Provide creative and strategic guidance to maximize revenue opportunities with the Strategy, Creative and Sales Teams - Ensure the team has the right digital technologies to capture and increase revenue and ongoing digital transformation. - Ensure digital marketing campaigns are aligned with Heartland branding, product positioning standards, and strategic plans. - Protect and promote Heartland Core Values and Mission - Manage digital marketing partners to ensure Heartland is getting the correct deliverables. - Ensure all forms of leads are funneled through digital marketing engine and are meeting lead quality standards and scored properly. - Help to identify and create content that increases qualified leads and conversion from MQL to SQL to close won. - Partner with Sales Teams to maximize the functionality of Salesforce - As a Senior Leader, ensure we are increasing communication and building trust in the marketing team and throughout the business. - Create clarity and decrease complexity to ensure the team is tactically ready to deliver results. Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Keywords: Heartland Payment Systems, Edmond , Sr. Director Digital Marketing, Executive , Edmond, Oklahoma

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