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Director of Marketing

Company: Kingland Systems
Location: Ames
Posted on: April 4, 2021

Job Description:

DescriptionPOSITION SUMMARY

Kingland is currently looking for a Director of Marketing and Communications with experience in marketing execution strategy and content for our growing marketing team. By leading our in-house marketing team and partnering with our agency relationships, the Marketing Director will manage all communications, campaigns and marketing strategy.As a Director, you will be responsible for development of impactful campaigns that align with global market objectives, company positioning, and strategies to inspire adoption and grow sales pipeline for the Kingland Data Platform and its affiliate products. You will be responsible for communicating how integral enterprise companies can succeed with Kingland's software solutions to critical, data-intensive goals. In the role of Marketing Director, you will help facilitate Kingland's ongoing leadership in service of global enterprise clients. As we are in the midst of a massive expansion in our brand and marketing efforts, the Marketing Director plays a critical role in managing strategy and tactics to elevate our brand and facilitate new business opportunities.--Working collaboratively with agency resources, internal subject matter experts, and the Kingland executive team, the Marketing Director will increase visibility of the brand and further establish the brand's leadership position across a global market. With a working knowledge of a broad range of Kingland-specific subject matter, this role will help to align our thought-leaders and ideas with the topics that our customers care most about.Working as the Marketing Director, you must have strong communication, collaboration, and project management skills.MAJOR RESPONSIBLITIES AND DUTIES

  • Design and execute a successful marketing strategy in collaboration with sales and product leaders
  • Build and lead of team of technology product marketers and content creators, enabling them to empower Kingland's business development efforts
  • Establish a regular reporting cadence across the business and establish meaningful KPIs to measure results
  • Coordinate agency resources with in-house marketing capabilities
  • Develop positioning and messaging that effectively differentiates Kingland products from the competition
  • Work with customers to develop compelling assets that tell the story of their success with Kingland and the ecosystem
  • Drive the creation of compelling and innovative thought leadership and sales content (e.g. case studies, white papers, data sheets, blog posts, customer presentations, FAQs, etc.) to accelerate customer and industry awareness, and adoption of the Kingland and ecosystem solution
  • Work with program, product and regional marketing teams to develop and support global campaign strategies that rapidly create awareness and fuel sales pipeline
  • Evangelize our products and solutions via marketing events, webinars, social media and other channels
  • Serve as a subject matter expert to enable the sales team to effectively understand the customer buying journey and articulate the value of Kingland products to prospects--POSITION REQUIREMENTS
    • 15 years of experience with 10-15 years of product marketing experience in enterprise software
    • Strategic thinker who can simplify the complex
    • A leader that is able to recruit, empower, and develop extraordinary talent
    • Excels at cross-team collaboration
    • Experience with content development (presentations, web content, sales enablement, etc.)
    • Proven ability to understand the financial impact of marketing decisions
    • Exceptional written and verbal skills with meticulous attention to detail
    • Self-motivated, positive attitude and driven to make an impact
    • Ability to build strong relationships with both Kingland and client stakeholders
    • Experience and subject matter expertise with cloud providers and data integrators, preferred
    • Bachelor's degree or equivalent; MBA a plusWhat Does Success Look Like?You will use your product marketing skills and growth marketing perspective to drive high-impact marketing strategies, content, and launch new initiatives to expand Kingland reach, inspire adoption, and grow sales pipeline for the Kingland Platform and its related products.BENEFITS
      • Included in the Kingland Career Development Program - a guided program consisting of targeted learning opportunities and mentorship to assist you in career growth, personal development and opportunity for promotion and advancement at Kingland.
      • Generous vacation and paid holidays
      • 401(k) company match
      • 8 hours of paid volunteer time annually
      • 3 weeks paid parental leave after the birth or adoption of a child
      • Wellness reimbursement for gym memberships, equipment, and apparel
      • Access to free on-site fitness center in Clear Lake location
      • Company match of up to $1,000 annually for charitable donations
      • Free on-site covered parking
      • Access to company dining facility in Clear Lake locationLOCATION
        • This position is located in our Ames, IA or Clear Lake, IA office location You have been redirected to a Kingland Systems job page

Keywords: Kingland Systems, Edmond , Director of Marketing, Advertising , Ames, Oklahoma

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